SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
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13 reviews for e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
4.9out of 5
★★★★★
★★★★★
12
★★★★★
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★★★★★
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★★★★★
Regina –
I normally use a silicone based product to really putty up those pores and get my foundation on smoothly. But the reviews are true. This is a great primer, holds the foundation down and looks nice even after a full day. Recommend.
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★★★★★
Regina –
Produto maravilhoso! Ele vira uma espécie de colinha na pele que fixa a maquiagem o dia todo! Com certeza comprarei novamente
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★★★★★
Emily T. –
I absolutely love this stuff! I’ve used many brands, trying to find the right one for my combination skin and this is by-far the best and so affordable! Makes my skin feel hydrated but not weighted, and cooled. Love it.
This was makeup in Aruba after dancing the night away!
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★★★★★
Alexandra Velázquez –
Very good primer. Been using for years! The consistency it’s a little sticky but that’s the whole point of the power grip primer. Most effective when used on a clean face!
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★★★★★
Alexandra Velázquez –
Excellent value! Lasts twice as long as those expensive brands and works just as well.
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★★★★★
Emily T. –
I use for applying my under my eye concealer. First apply then wait 30 seconds as instructed, then apply my concealer. My concealer looks more even, covers better, stays put longer. I wish I’d found this sooner!
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★★★★★
Irma duron –
Ich habe eine eher ölige und akneanfällige Haut, aber dieser Primer funktioniert trotzdem super für mich! Das Make-up haftet richtig gut darauf und bleibt den ganzen Tag über an Ort und Stelle. Die leicht klebrige Textur sorgt für optimalen Halt – genau das macht ihn so effektiv.
Ich habe ihn mir bereits nachgekauft, nachdem mein erster leer war, und bin seitdem absolut zufrieden. Kein Verstopfen der Poren, kein unangenehmes Gefühl auf der Haut – einfach ein tolles Produkt, das hält, was es verspricht. Für mich ein absolutes Must-Have und eine klare Kaufempfehlung, besonders für problematische Hauttypen!
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★★★★★
Cecilia –
This primer is amazing! It leaves my skin smooth, hydrates well, and holds my makeup all day. The gel texture feels refreshing and non-greasy. Perfect for everyday use — and at a great price!
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★★★★★
Mema –
Efficace sans en mettre une couche
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★★★★★
Ash –
As a professional makeup artist, this product has been very useful to me; it is of very good quality and a great ally in my work. With it, I can apply makeup very well, allowing it not to transfer and giving me an excellent appearance.
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★★★★★
Judie G. –
This primer really grips makeup and keeps it in place all day. It has a slightly tacky texture that helps foundation stick and last longer. My skin looks smoother and more hydrated. I just wish it absorbed a bit faster, but overall it’s a great affordable option!
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★★★★★
Chisom Nebeolisa –
حلو
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★★★★★
Lanae –
I’ve tried a lot of primers over the years, but this one really surprised me—in the best way. It goes on like a serum, grips like glue (in a good way), and keeps my makeup in place all day without feeling heavy or sticky. My skin looks smooth, my foundation doesn’t budge, and it doesn’t break me out. Honestly, I see myself using this long-term. It’s affordable, reliable, and honestly performs better than some high-end primers I’ve tried. Love it!
Regina –
I normally use a silicone based product to really putty up those pores and get my foundation on smoothly. But the reviews are true. This is a great primer, holds the foundation down and looks nice even after a full day. Recommend.
Regina –
Produto maravilhoso! Ele vira uma espécie de colinha na pele que fixa a maquiagem o dia todo! Com certeza comprarei novamente
Emily T. –
I absolutely love this stuff! I’ve used many brands, trying to find the right one for my combination skin and this is by-far the best and so affordable! Makes my skin feel hydrated but not weighted, and cooled. Love it.
This was makeup in Aruba after dancing the night away!
Alexandra Velázquez –
Very good primer. Been using for years! The consistency it’s a little sticky but that’s the whole point of the power grip primer. Most effective when used on a clean face!
Alexandra Velázquez –
Excellent value! Lasts twice as long as those expensive brands and works just as well.
Emily T. –
I use for applying my under my eye concealer. First apply then wait 30 seconds as instructed, then apply my concealer. My concealer looks more even, covers better, stays put longer. I wish I’d found this sooner!
Irma duron –
Ich habe eine eher ölige und akneanfällige Haut, aber dieser Primer funktioniert trotzdem super für mich! Das Make-up haftet richtig gut darauf und bleibt den ganzen Tag über an Ort und Stelle. Die leicht klebrige Textur sorgt für optimalen Halt – genau das macht ihn so effektiv.
Ich habe ihn mir bereits nachgekauft, nachdem mein erster leer war, und bin seitdem absolut zufrieden. Kein Verstopfen der Poren, kein unangenehmes Gefühl auf der Haut – einfach ein tolles Produkt, das hält, was es verspricht. Für mich ein absolutes Must-Have und eine klare Kaufempfehlung, besonders für problematische Hauttypen!
Cecilia –
This primer is amazing! It leaves my skin smooth, hydrates well, and holds my makeup all day. The gel texture feels refreshing and non-greasy. Perfect for everyday use — and at a great price!
Mema –
Efficace sans en mettre une couche
Ash –
As a professional makeup artist, this product has been very useful to me; it is of very good quality and a great ally in my work. With it, I can apply makeup very well, allowing it not to transfer and giving me an excellent appearance.
Judie G. –
This primer really grips makeup and keeps it in place all day. It has a slightly tacky texture that helps foundation stick and last longer. My skin looks smoother and more hydrated. I just wish it absorbed a bit faster, but overall it’s a great affordable option!
Chisom Nebeolisa –
حلو
Lanae –
I’ve tried a lot of primers over the years, but this one really surprised me—in the best way. It goes on like a serum, grips like glue (in a good way), and keeps my makeup in place all day without feeling heavy or sticky. My skin looks smooth, my foundation doesn’t budge, and it doesn’t break me out. Honestly, I see myself using this long-term. It’s affordable, reliable, and honestly performs better than some high-end primers I’ve tried. Love it!